Post by sinthiya007 on Nov 5, 2024 8:44:24 GMT
Following SMS best practices is essential to achieve good results.
The more aligned your strategy is with what the recipient is looking for, the greater and better the impacts of that strategy will be.
Yet many companies use the wrong methodology and content in their messages, wasting time, money — and opportunities.
To prevent this from happening to your business, it is essential to recognize whether your marketing tactics are being carried out appropriately.
Differences between informative SMS and SMS marketing
When talking about sending SMS, it is worth highlighting two types of content: informative SMS and marketing SMS.
They serve different purposes and are presented on page seo service in different ways to the recipients of the messages.
In the first case, the message aims to complement services that the company already offers or highlight important points. It can even be used to complete a company's internal communication . This is the case of sending messages such as: "Hello, we will be open until noon this holiday. Buy your products early" or "The new version of your platform is now available". SMS marketing,
on the other hand, promotes offers and has the clear intention of conversion. This is the case of sending messages such as: "30% off today only, check it out!" or "Discover our new collection".
Am I sending the SMS correctly?
Despite the differences, in some situations we can confuse an offer with information, and vice versa.
If your contacts get the wrong idea, it is worth correcting it as soon as possible.
Identify whether you are distributing the most appropriate SMS content:
Understand your relationship with the recipient and see what the main function of the content to be sent will be.
Study the person's points of contact with the company and analyze what makes the most sense at the moment.